Magnolia Lounge AW22 Season Collection

Hero imagery for the season launch, used for web and print across the brand. Between the stylist and myself, full production helped Mags lounge move their photography into a more controlled shooting style which matched moodboards and art direction. The sign-off allowed the stylist to source the correct props within budget and I was able to light the scene, delivering final imagery that fulfilled the brief without drift due to uncontrollable circumstances.

Existing product imagery changed from season to season with different colour, lighting and poses. During initial meetings I proposed a new, repeatable method to capture product images that would allow each new season to build a cohesive experience for customers. This method of capturing products is still in use now. 

Capturing additional hero imagery for still life at the client’s location.