Two Roads Coffee

Hero imagery driven by the client’s moodboard and art direction. The idea was to use simple strips of paper to create a visual connection to the scene colours, whilst keeping a flat profile so as not to compete with the coffee bag packaging.

Hero group shot for each complete set. Had a fun time playing with composition and positioning.

Created a workflow on set to shoot all as closely as possible, and then retouch all product images into the same cohesive background.